![]() Artist Suite encompasses all of the products and tools used to create content, including digital audio workstations (DAW), music notation software, control surfaces, live sound systems, video editing solutions, and graphics creation systems.With on-premises and cloud-enabled deployment options, as well as subscription, floating, and perpetual licensing, customers now have greater choice over how they use Avid solutions. ![]() This fundamentally changes how media organisations and professionals operate, providing greater flexibility to choose solutions and easily customise and scale complete end-to-end workflows tailored to meet specific needs.īuilding on the Avid Everywhere strategic vision, Avid has reorganised its existing hardware and software products and introduced new solutions in three suites, all built upon the MediaCentral Platform. By fostering an open approach, the MediaCentral Platform provides a standardised foundation that connects media creators and distributors together, regardless of who makes the tools they use. The new MediaCentral Platform is an open, extensible, and customisable foundation that enables customers to streamline their entire workflow-from media creation to distribution and monetisation-with greater flexibility, choice, and security. By getting on the Avid MediaCentral Platform today, broadcast, video, and audio customers can strategically address both their current and future needs, with complete choice over how, when, and where they deploy and scale their solutions.” ![]() “Our Avid Everywhere vision uniquely solves the key issues facing the industry. “The media industry is going through a period of unprecedented change and needs a leader to step forward with a clear vision for the future,” stated Avid President and CEO Louis Hernandez, Jr. This week at the ACA (Avid Customer Connect) event in Vegas, Avid® made several key announcements around Avid Everywhere™, the company’s strategic vision for the media and entertainment industry, centered on connecting creative professionals and media organisations with their audiences in more powerful, efficient, collaborative, and profitable ways. The company introduced its new Avid MediaCentral Platform and set of modular application suites that together represent the most open, integrated, and flexible media production and distribution environment in the industry.
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